Home › Welcome to JWGreetings

About JWGreetings | Black Greeting Cards

JWGreetings, welcome's you

JWGreetings was established in 2008 for the UK market. JWGreetings became recognised for its beautiful, contemporary and distinctive range of black greeting cards which are designed and produced in the UK. Filling a gap in the market for designs that reflected the black diverse community. The designs primary start as sketches then digitally finished, with a Black Carribean influence for black and multi-culture families and individuals.

JWGreetings is passionate about enriching lives & bringing people together through positivity, inspiration, design-led products.

I want the black community to have more choice when looking to gift a loved one a special greeting card that relects our identity.

We offer a growing collection of articles from The Life behind Greeting Cards Blog where Janet shares her multifaceted creativity. She shares topics to inspire, problem solving, ideas, veg growing, being a mom & more.

Visit the Blog

“ We here to help you spread more happiness into the world. That over time become the memories you cherish“

– Janet Walker Founder


JWGreetings | the beginning

The Founder's Story

In 1999 Janet had to buy a greeting card for mother’s day. She went into many card shops and spent large amounts of time flicking through loads of mundane cards. The majority of them offered flowers, teddy bears and more flowers. With her mother being a very special person in her life, she wanted something unique and personal to gift her. Since then she’s found she’s not the only person who finds “Greeting Card Shopping” a problem. With that, she designed her own black greeting card for her mom. When Janet gave it to her mom, the tears of joy as she looked at the card and read the verse, said it all. That moment Janet knew her path was now abundantly clear.

Then the worst happened her mom was diagnosed with breast cancer. It was a tough time for Janet, then after 2 years of fighting, her mother passed away. That moment shook her world she’d never felt pain like that before.

Dealing with the loss of her mom and then to find out she was expecting her first child. Her plan to start her black greeting card business thanks to her mom was too painful to pursue. So instead she decided to pursue another career path, which was to open a hair & beauty store primary selling products for the black community. Some of you may remember it, “All Divas”. That successful venture which was the first of its kind in her local town lasted 4 years.

In 2008 she closed her retail store & went back to her passion of using her creativ-ness to bring out her own line of black greeting cards. That’s when JWGreetings was born & the domain name was purchased to seal the deal. She put her heart into designing for others to share and enjoy. Friends and family loved her distinctive style & wanted more.

She offered personalised cards which included photographs but those were only by special requests. She truly embraced her gift & used her experiences in life as inspiration.

New designs on dfferent products are in the works. With her wealth of experince as a graphic designer, creates websites that fill gaps in the lifestyle market & business marketer she also helps other business owners. She's always being creative, whiling raising 2 boys.

She dedicated the JWGreetings website to her belated mother ‘Lillian A Walker’, a beautiful woman, a great teacher, a fighter – her Queen.